— Designed to Influence —
Stop Playing Small.
Start Building Legacy.
D2I Collective equips women with the clarity, community, and strategy to go from stuck
to building on their own terms, from anywhere.
15+
Courses & Programs
500+
Women · Year 1 Goal
3
EA Academy Tiers
We exist to close the gap between where you are and who you're becoming with clarity, community, and a strategy that works.
Who We Serve
D2I is built for women at every stage, from the young woman skipping the traditional path to the seasoned EA ready to scale her business.
Ages 16–24
The Emerging Professional
Ready to build a career and skip the 4-year wait.
EA Foundations $297
Ages 21-35
The Starter
Stay-at-home mom or side hustler ready to earn on her own terms.
EA Foundations $297
Ages 30–45
The Leveler
Talented EA, tired of the ceiling and ready to charge her worth.
EA Excellence $497
Ages 25+
The Partner Track
Stay-at-home mom or side hustler ready to earn on her own terms.
Coming soon!
Our Framework
Three phases. One powerful transformation. Built for women ready to move.
PHASE 01
DREAM
Clarify your vision, values, identity and calling
PHASE 02
DO
Build structure, strategy, and systems. Stop planning start executing.
PHASE 03
IMPACT
Lead with confidence, create results, and serve your legacy.
The Platform
● Self-Paced Courses: Self-paced mini-courses and academy
● Group & 1-on-1 Coaching: Live sessions and direct access to coaches inside the platform.
● Memberships: D2I Impact Circle all-access membership.
Everything lives on the WithMe app
● Tiered Communities: Program communities plus fun sisterhood spaces all in one hub.
● Digital Tools: Vision planners, templates, and content calendars ready to use.
● iOS & Android App: Take your courses and community anywhere.
Executive Assistant Academy
The blueprint for your EA business already exists.
Three tiers from your first client to working alongside Erica herself.
TIER 1 · BEGINNER
EA FOUNDATION
Launch your EA business from scratch.
6 modules, certificate, first client as the goal.
$297
TIER 2 · ADVANCED
EA EXCELLENCE
Build structure, strategy, and systems.
Stop planning start executing.
$497
TIER - MASTERY
D21 PARTNER TRACK
Join Erica’s team. Work inside her active business.
Includes Tier 1 + 2 modules.
Coming soon!
Built From Lived Experience
Erica L'Shay
Founder & President
Self-Published Author
Passionate Mentor
Legacy Protection Coach
Home school Mama Bear
Innovative Strategist
Multi-Industry Entrepreneur
With experience spanning healthcare, real estate, fintech, executive coaching, financial services, and having coached hundreds of women, Erica bridges the gap between purpose and practical action.
D2I Collective was born from her journey of transforming ideas into impact, while helping others do the same with boldness, structure, and strategy.
How We Operate
Five values that guide every program, each community, and all members who walk through D2I.
C
Clarity
Clarity creates momentum moving forward with confidence and focus.
L
Legacy
Work that outlives us and impacts generations to come.
I
Influence
Using our voice and platforms to inspire meaningful impact.
M
Mindset
Transformation starts in the mind shaping how we think and build.
B
Build
Creating businesses and habits that are sustainable and scalable.
Ready to stop playing small and start building legacy?
Join a growing community of women who are done waiting for permission. Dream it. Do it. Impact it."